The London Evening Standard reported this week that according to IATA, 2009 was the worst year for passenger demand in the air travel industry. In fact, 2009 saw the industry’s largest drop in demand in history. Airlines are expected to face heavy losses as a result - but why is there a drop in demand? Surely it can’t all be blamed on the recession. Many holidaymakers see the air travel experience as part of the holiday - so delays, long queues, security alerts and scrutiny, strikes, lousy service, endless staring at message boards and all the other unnecessary inconveniences we put up with when we go to the airport are inevitably seen as a turn off to air travel.
The airline that’s able to manage these inconveniences better for their passengers should be able to reverse the current trend. If the cinema/film industry is able to buck the trend in a recession by providing a very good movie-going experience, airlines should take a leaf out the film industry’s book by providing a better travel experience.
The use of technology is the key to reversing the trend for airlines - and I believe we can help many airlines with the technology we’re developing at Dgoose Technologies.
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